Excellence expertise and energy – Instore is recognised at industry awards

Tuesday 9th February 2021

Our sister company, Instore has been recognised as one of the UK’s leading field marketing companies at the prestigious Field Marketing & Brand Experience awards. Shortlisted in four categories and competing against many much larger field marketing companies we were delighted to see the Instore team winning a silver award in the Retail Sales Experience category and being highly commended for Team of the Year.

The Silver Award for Retail Field Experience recognised the excellence of Instore’s sales promotion of Glanbia’s sports nutrition through Dhamecha cash and carry outlets in London.  Working closely with both client and outlets the team introduced the products to hundreds of new customers, actively selling in orders with displays and face to face conversations. Sales and repeat orders were well above target, with pallet loads gone in days and replenishments moving just as quickly.

Instore’s expertise in managing the magazine category at Lidl was awarded a Highly Commended in the Team of the Year award. In this most prestigious of awards, the judges commented on the truly complex nature of the category and the challenge of maintaining standards in such a fast moving retail environment. The motivation of the teams and maintenance of high standards over a sustained period was vital to the campaign’s success. From communication to execution, the teams shared their experience and found practical solutions that were quickly shared across the network of stores.

Commenting on the success Instore’s Managing Director, Mike Frost, said ‘ These awards recognise the very best in our industry – so much so that even to be shortlisted is an achievement. To do so well, in such a challenging year, is a fitting tribute to the commitment and professionalism of everyone here at Instore.’

Instore was also shortlisted for two further awards: Most Effective Instore Marketing campaign – recognising our work in launching a greetings card offer at Aldi – and Agency of the Year for the collective of our work with all our clients.  ‘To be shortlisted for these awards, shows just how far we have come,’ said Mike Frost. “From management to merchandisers, we are one team.  I’m especially delighted that the expertise, excellence and just as importantly the energy of our people has been recognised by our customers and industry peers.’

This is a huge achievement for Instore and for the Smiths News group but there’s no resting on our laurels. Already Instore is expanding its offers and looking for new and innovative ways to work with clients.  If you’d like to learn more about Instore and how they can help your business succeed don’t hesitate get in contact . They can guarantee to you a professional and personal response that’s among the very best in our industry.






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